1. Be an observer. Notice the world around you. Learn to see what others miss.
2. Write small. Big topics are unwieldy, and lead to boring generalities.
3. Pick your own topics. This what real writers (speakers) do. Be original.
4. Get rid of deadwood. Separate the good details from the snoozers.
5. Don’t try to tell too much. Think of writing (speaking) as a kind of home movie on paper. Get to the point. Then, stop.
6. Don’t generalize. Words like good, exciting, fun, special, and nice say nothing. They’re worse than nothing because they’re annoying. They make your readers (listeners) do all the work.
